In-depth research on outdoor products industry: the rise of big outdoor, social networking in the new era

In-depth research on outdoor products industry: the rise of big outdoor, social networking in the new era

My country's outdoor industry is expected to enter a new round of rising, ushering in the "new golden decade", and the epidemic has become a short-term catalyst for outdoor sports enthusiasm. From a global perspective, the development of my country's outdoor sports industry is relatively backward. According to the outdoor products market report, from 2000 to 2012, my country's outdoor industry entered a period of rapid development, with a compound annual growth rate of 56.8% in the core outdoor market. 13.24 billion yuan. From 2013 to 2019, the outdoor industry in my country's outdoor industry entered a period of stable development. Since 2020, the outdoor industry has ended the adjustment period under the epidemic. Under the catalysis of the epidemic, outdoor sports such as camping, skiing, and Frisbee have become new sports trends, and niche sports. Gradually entering the public eye, becoming a new way of socializing, and a new growth point in the outdoor industry. According to the development experience of the United States and Japan and the historical development cycle of my country's outdoor industry, this round of "outdoor hot" business cycle is expected to usher in a new golden decade.

The predicament of the epidemic has stimulated the camping craze, and travel replacement + social sharing has promoted the continuation of the camping craze. With the continuous expansion of the camping market, the types of camping have gradually become diversified, from traditional camping to today's popular exquisite camping and convenient camping. Under the epidemic, exquisite camping has become a "replacement" for tourism, which not only meets the needs of people to leave the city, but also meets people's living habits under the epidemic. It also meets people's social sharing needs, attracting a large number of post-90s women and first-tier cities. For group participation, it is estimated that it will cost about 1,000-2,000 yuan to experience an exquisite camping. According to iiMedia Research, the core camping market will reach 74.77 billion yuan in 2021, driving the market size to 381.23 billion yuan. According to the company's data, in 2020, the number of camping-related companies will increase by 227.5% year-on-year, achieving the largest growth rate in the past decade. Outdoor brands such as Mugaodi and Zhejiang Nature have also benefited from this camping trend, and their revenue growth has been impressive