Double upgrade of quality design of domestic outdoor sporting goods
Put up the sky curtain and hang up the camping lights. Since the beginning of spring this year, players in the circle of friends are "either setting up tents or on their way to set up tents." Camping is evolving from a niche outdoor sport to a way for young people to socialize. The popularity of the camping economy can be seen intuitively through major social platforms. On Xiaohongshu alone, there are more than 3.82 million notes about camping.
Some industry insiders pointed out that the camping economy is still in the stage of popularization, and its popularity reflects people's yearning for nature. This is actually an upgrade of the domestic outdoor products industry driven by lifestyle innovation.